MBA UUM @ ATC IPOH - 2008/09

NEWS UPDATE!
PMN 6023 - STRATEGIC MANAGEMENT

Dear all, as informed by your lecturer in class, the individual paper, group assignment and final paper for Strategic Management is due on 29 August 2009. Group presentation will be conducted the last day of class (30 August 2009). Please make all necessary arrangement for submission.

Guideline for Individual Paper approach:
1. Use APA format - Click here -> APA Formatting and Style Guide
2. The paper can be:

• i) Description
  
• ii) Prescription
• iii) Research Paper / Case Study / Emperical
• iv) Conceptual paper
  
• v) Literature review
• vi) Process

3. The paper should be at minimum of 10 pages to maximum of 20 pages.
4. The following format applies:

• Abstract
  
• Introduction
• - Importance of topic
  
• Discussion
• - Definition
  
• - Types
• - Process
• - Topic focus
• Conclusion
  

Guideline for Group Assignment approach:
Please select a company for this assignment. The following format applies:

• 1. Introduction
  
• - Brief history
• - Sharefolders
• - Directors
• - Top management
• - Organization structure
• - Organizational culture
• - Present strategies
• - Present performances
• - Activity
  
• 2. Internal Analysis (SWOT)
• - Financial
• - Market expert
• - Operational
• - Human resources
• - Technology
• - Production capacity
• - Organizational culture
• - Structure
• 3. External Analysis (SWOT)
• - Political / legal
• - Economical
  
• - Social culture
• - Technological
  
• - International
  
• - Natural environment
• Competitors
• - Supplies
• - Substitutes
  
• - Consumer/buyers
• - New entrant
• 4. Strategy
• - TOWS/SWOT Matrix (refer in-class notes)
• 5. Strategy Selection
• - Vision
  
• - Mission
  
• - Resources
• - Synergy
• - Flexibility
  
• 6. Conclusion/Recommendation
  

Guideline for Group Presentation:
Group presentation will be a 30-45 minutes session per group. Similar highlights of group assignment.

Thank you.