Friday, October 24, 2008

MASTER OF BUSINESS ADMINISTRATION
PMM 6013 - MARKETING MANAGEMENT
Course Instructor : Dr. Nor Azila Mohd Noor
Email : azila@uum.edu.my

1.0 SYNOPSIS
Marketing is of interest to everyone, whether they are marketing goods, services, properties, person, place, events, information, ideas or organizations. Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. It is dedicated to helping companies, groups and individuals adapt marketing strategies and management to the new technologies and global realities. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides and overview process and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.

2.0 COURSE OBJECTIVES
After completing this course, students should be able to:
  • Understand and apply the marketing theory and concepts in 'real world' scenario
  • Translate objectives into strategic marketing programs
  • Critically analyze and provide solutions to marketing problems
  • Preview and evaluate pertinent information for decision making
3.0 REFERENCES
Kotler, P., Ang, S.H., Leong, S.M. & Tan, C.T. (2004) "Marketing Managment: An Asian Perspectives", 3rd Edition, Prentice Hall.
Kotler, P. & Armstrong, G. (2004). "Principles of Marketing" 10th. Edition, New Jersey, Prentice Hall.

4.0 COURSE CONTENTS
Please refer to current in-class hand out.

5.0 METHOD OF TEACHINGS
Classes may involve lectures, small group exercises, case analysis and disccussions.

6.0 ASSESSMENT
Each student will be graded as follows:

Final Examination : 40%
Course Work : 60%
Academic Writing : 30%
Case Study : 30%
Total : 100%
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