Friday, October 24, 2008

NEWS UPDATE!
MASTER OF BUSINESS ADMINISTRATION

PMM 6013 - MARKETING MANAGEMENT

Course Instructor : Dr. Nor Azila Mohd Noor

Dear all, below is the chapter-by-chapter download for course PMM 6013. Please refer to the Instructor for details on Powerpoint presentation. Thank you.
Recently added (29/10/2008):
MASTER OF BUSINESS ADMINISTRATION
PMM 6013 - MARKETING MANAGEMENT

Course Instructor : Dr. Nor Azila Mohd Noor
Email : azila@uum.edu.my

1.0 SYNOPSIS
Marketing is of interest to everyone, whether they are marketing goods, services, properties, person, place, events, information, ideas or organizations. Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. It is dedicated to helping companies, groups and individuals adapt marketing strategies and management to the new technologies and global realities. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides and overview process and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.

2.0 COURSE OBJECTIVES
After completing this course, students should be able to:
  • Understand and apply the marketing theory and concepts in 'real world' scenario
  • Translate objectives into strategic marketing programs
  • Critically analyze and provide solutions to marketing problems
  • Preview and evaluate pertinent information for decision making
3.0 REFERENCES
Kotler, P., Ang, S.H., Leong, S.M. & Tan, C.T. (2004) "Marketing Managment: An Asian Perspectives", 3rd Edition, Prentice Hall.
Kotler, P. & Armstrong, G. (2004). "Principles of Marketing" 10th. Edition, New Jersey, Prentice Hall.

4.0 COURSE CONTENTS
Please refer to current in-class hand out.

5.0 METHOD OF TEACHINGS
Classes may involve lectures, small group exercises, case analysis and disccussions.

6.0 ASSESSMENT
Each student will be graded as follows:

Final Examination : 40%
Course Work : 60%
Academic Writing : 30%
Case Study : 30%
Total : 100%
COURSE SCHEDULE
OCTOBER SEMESTER 2008

Below is the course schedule for October Semester 2008.

October
Date of Meetings : 18 & 19 October 2008
Course Number : PMM 6013
Course Title : Marketing Management
Instructor : Dr. Nor Azila Mohd Noor
Contact #: 013-4317615

November
Date of Meetings : 1 & 2 November 2008
Course Number : FMA 6043
Course Title : International Business
Lecturer : Dr. Sobri Don
Contact #: 019-4106700

Date of Meetings : 15 & 16 November 2008
Course Number : PMM 6013
Course Title : Marketing Management
Instructor : Dr. Nor Azila Mohd Noor
Contact #: 013-4317615

Date of Meetings : 29 & 30 November 2008
Course Number : FMA 6043
Course Title : International Business
Instructor : Dr. Sobri Don
Contact #: 019-4106700

December
Date of Meetings : 13 & 14 December 2008
Course Number : PMM 6013
Course Title : Marketing Management
Instructor: Dr. Nor Azila Mohd Noor
Contact #: 013-4317615

Date of Meetings : 27 & 28 December 2008
Course Number : FMA 6043
Course Title : International Business
Instructor : Dr. Sobri Don
Contact #: 019-4106700

Semester Exam
Date of Meetings : 10 & 11 January 2009
Course Number : PMM 6013 / FMA 6043
Course Title : Marketing Management / International Business
Instructor : Dr. Nor Azila Mohd Noor / Dr. Sobri Don

MEETING

DATE OF MEETING

COURSE 1

COURSE 2

1

18 & 19

October 2008

PMM 6103

MARKETING MANAGEMENT

2

1 & 2

November 2008

FMA 6043

INTERNATIONAL BUSINESS

3

15 & 16

November 2008

PMM 6103

MARKETING MANAGEMENT

4

29 & 30

November 2008

FMA 6043

INTERNATIONAL BUSINESS

5

13 & 14

December 2008

PMM 6103

MARKETING MANAGEMENT

6

27 & 28

December 2008

FMA 6043

INTERNATIONAL BUSINESS

7

10 & 11

January 2009

EXAM

EXAM


Venue : ATC Ipoh, No. 35A, 35B & 35C
Medan Gopeng
31350, Ipoh Perak

Time : Saturday (2pm - 9pm), Sunday (9am - 4pm)

ATC Contact Person :
Capt (rtd) Anwar Kamal
05-3115033

No changes to schedule unless notified by the Instructor.