MASTER OF BUSINESS ADMINISTRATION
PMN 6023 - STRATEGIC MANAGEMENT
Course Instructor : Mustafa Zakaria
Email : z.mustafa@uum.edu.my
PMN 6023 - STRATEGIC MANAGEMENT
Course Instructor : Mustafa Zakaria
Email : z.mustafa@uum.edu.my
1.0 SYNOPSIS
Since its introduction about half a century ago, strategic management has been accepted both as a field of study and good business practice. Strategic management is considered by most management theorists and practitioners as the most important process since it assists organizations to formulate and implement effective strategies to assist them in the successful management of their business.
This course emphasizes on helping students to understand and undertake strategic management process in a systematic manner, particularly in identifying and developing effective strategies to improve organizational performance. The course focuses sufficient familiarity with its evolution, context, approaches, theories, and the important components of the strategic management process. In doing so it is hoped that the course will be equip students with the background knowledge, tools, and techniques necessary to understand, analyze and develop effective strategies in order to effectively charter an organization in the right direction based on its vision and mission.
2.0 COURSE OBJECTIVES
Since its introduction about half a century ago, strategic management has been accepted both as a field of study and good business practice. Strategic management is considered by most management theorists and practitioners as the most important process since it assists organizations to formulate and implement effective strategies to assist them in the successful management of their business.
This course emphasizes on helping students to understand and undertake strategic management process in a systematic manner, particularly in identifying and developing effective strategies to improve organizational performance. The course focuses sufficient familiarity with its evolution, context, approaches, theories, and the important components of the strategic management process. In doing so it is hoped that the course will be equip students with the background knowledge, tools, and techniques necessary to understand, analyze and develop effective strategies in order to effectively charter an organization in the right direction based on its vision and mission.
2.0 COURSE OBJECTIVES
- The understand how business success is linked to the strategic management process.
- Understand the context, approaches and theories in strategic management.
- Gain an increased understanding of the role of formulation, implementation, evaluation, and control of strategy in the strategic management process.
- Learn the analytical tools for analyzing the business environment.
- Undertake the industry, competitive and company situation analysis.
- Undertake the process of strategy formulation.
- Undertake the process of strategy implementation.
- Undertake the process strategy evaluation and control.
Please refer to current in-class hand out.
4.0 COURSE EVALUATION:
Each participant will be graded as follows:
i. Group presentation: 15%
ii. Group assignment: 15%
iii. Individual research paper: 30%
iv. Final examination: 40%
TOTAL: 100%
5.0 INSTRUCTIONAL METHOD:
The course topics are presented in a variety of ways such as lecturers and small group case studies discussions. As this course is conducted at the graduate level, participants are highly encouraged and expected to take active part in class discussion, case studies, and presentations.
6.0 REFERENCES
Hashim, Mohd Khairuddin (2008). Strategic Management. Kuala Lumpur: Thomson Learning.
Other references, periodicals and suggested topics for individual paper:
Please refer to current in-class hand out.
